Thank you to Rainbow Book Reviews for having us on the blog. It’s so great to celebrate our third anniversary and enter our fourth year! Exciting things are afoot at Storm Moon Press!
One of the questions I get asked most often―other than what I might be actively acquiring―is where the name of the press and its imprints came from. It’s not a very complicated answer, and it tells a lot about who we, behind the press, are.
When we decided to officially become an LLC, we needed a name for ourselves. I’ve identified as pagan for as long as I can remember, and when it came time to choose a name, I turned to my pagan roots for an answer. It’s an old tradition that each full moon in a month was given a name, and it’s there that I looked for our name. I’ve always been fascinated by moon rituals, stories of insanity during the full moon, and even have a character I’m writing based on the The Moon tarot card. In fact, whenever I do spreads for tarot for myself, The Moon often shows up for me. So, our name needed to have ‘moon’ in it somewhere.
K. Piet (my business and writing partner) was born in March, and so was I. I looked to the March names for the full moon. The primary name was Storm Moon, though there were also Crow Moon, Sugar Moon, Sap Moon, Chaste Moon, and about half a dozen others. None of them really struck like Storm Moon, though. Add to it the color correspondence for the March full moon, green (K.’s favorite color) and purple (my favorite color), we thought it was really meant to be! And so, in January of 2010, Storm Moon Press was born!
When it came time to name the imprints that would be associated with Storm Moon Press, it made sense to, once again, turn to the names of the moon. I picked up my book and wrote down all known names for every moon, and then brought the list to K. and Roger (our other business partner). We sat down and went over every name, narrowing it down bit by bit until our list consisted of three names we thought expressed the feel of each imprint best.
Wild Moon Press, our heterosexual imprint. This, actually, isn’t an official reference to a moon. I put ‘wild’ in front of ‘moon’ and ‘press’ because I felt that’s what the imprint was. We didn’t really want run-of-the-mill het fiction. We wanted fiction that pushed the envelope, that challenged our readers and took them on a wild ride.
Thunder Moon Press, our non-erotic QUILTBAG imprint. Thunder Moon refers to the July full moon when wind and storms can be at their worst. It’s a bold month, beginning the second half of the year, and we wanted Thunder Moon Press to be bold, to be something new, to be an imprint where authors could take their works that weren’t romances, weren’t erotic, and give them a proper home.
And finally, Budding Moon Press, our young adult QUILTBAG imprint. It refers to the April full moon, the full moon of growth. Of renewal. Of beginning. It’s exactly what Budding Moon Press is. We feel that the best investment for us is in fiction geared toward QUILTBAG youths. It’s a demographic without much representation, and most of what is represented is still romance centric. We wanted QUILTBAG young adult stories that are not just romances. We also want fantasy, science fiction, horror, paranormal, anything and everything under the sun a young adult struggling for content with their gender and sexual orientation might want to read. Budding Moon Press is one of Storm Moon Press’ most important imprints, and it’s the one we’re most aggressively seeking submissions for.
What’s in a name? At Storm Moon Press, quite a lot. We’ve put a lot of thought into our name and into the names of our imprints. Our names tell readers and authors exactly what each one is about, what we’re seeking, what we’re publishing. Of course, the name is just the beginning, and we can’t wait to see each imprint flourishing with fiction to please whatever mood a reader happens to be in that day!
S.L. Armstrong is the Managing Editor for Storm Moon Press. She is also the co-author of Making Ends Meet and Other Side of Night: Bastian & Riley. S.L. can be found at www.slarmstrong.net or on Twitter @_slarmstrong.
This guest post is part of Storm Moon Press’ 3rd Anniversary Blog Tour! Comment on this post or any other post on the blog tour with your e-mail address, and you’ll be entered for a chance to win the Grand Prize of receiving 1 FREE e-book each month of 2013 from that month’s new releases for a total of 12 free e-books! Runners up will receive a $25 gift certificate to their choice of Amazon or All Romance eBooks. For more details and to find out about our 3rd Anniversary, head over to Storm Moon Press’ Official Blog. Thanks for joining us!