Behind the Name, Storm Moon Press and Its Imprints

SMP Blog Tour 2013

Thank you to Rainbow Book Reviews for having us on the blog. It’s so great to celebrate our third anniversary and enter our fourth year! Exciting things are afoot at Storm Moon Press!

One of the questions I get asked most often―other than what I might be actively acquiring―is where the name of the press and its imprints came from. It’s not a very complicated answer, and it tells a lot about who we, behind the press, are.

When we decided to officially become an LLC, we needed a name for ourselves. I’ve identified as pagan for as long as I can remember, and when it came time to choose a name, I turned to my pagan roots for an answer. It’s an old tradition that each full moon in a month was given a name, and it’s there that I looked for our name. I’ve always been fascinated by moon rituals, stories of insanity during the full moon, and even have a character I’m writing based on the The Moon tarot card. In fact, whenever I do spreads for tarot for myself, The Moon often shows up for me. So, our name needed to have ‘moon’ in it somewhere.

K. Piet (my business and writing partner) was born in March, and so was I. I looked to the March names for the full moon. The primary name was Storm Moon, though there were also Crow Moon, Sugar Moon, Sap Moon, Chaste Moon, and about half a dozen others. None of them really struck like Storm Moon, though. Add to it the color correspondence for the March full moon, green (K.’s favorite color) and purple (my favorite color), we thought it was really meant to be! And so, in January of 2010, Storm Moon Press was born!

When it came time to name the imprints that would be associated with Storm Moon Press, it made sense to, once again, turn to the names of the moon. I picked up my book and wrote down all known names for every moon, and then brought the list to K. and Roger (our other business partner). We sat down and went over every name, narrowing it down bit by bit until our list consisted of three names we thought expressed the feel of each imprint best.

Wild Moon Press, our heterosexual imprint. This, actually, isn’t an official reference to a moon. I put ‘wild’ in front of ‘moon’ and ‘press’ because I felt that’s what the imprint was. We didn’t really want run-of-the-mill het fiction. We wanted fiction that pushed the envelope, that challenged our readers and took them on a wild ride.

Thunder Moon Press, our non-erotic QUILTBAG imprint. Thunder Moon refers to the July full moon when wind and storms can be at their worst. It’s a bold month, beginning the second half of the year, and we wanted Thunder Moon Press to be bold, to be something new, to be an imprint where authors could take their works that weren’t romances, weren’t erotic, and give them a proper home.

And finally, Budding Moon Press, our young adult QUILTBAG imprint. It refers to the April full moon, the full moon of growth. Of renewal. Of beginning. It’s exactly what Budding Moon Press is. We feel that the best investment for us is in fiction geared toward QUILTBAG youths. It’s a demographic without much representation, and most of what is represented is still romance centric. We wanted QUILTBAG young adult stories that are not just romances. We also want fantasy, science fiction, horror, paranormal, anything and everything under the sun a young adult struggling for content with their gender and sexual orientation might want to read. Budding Moon Press is one of Storm Moon Press’ most important imprints, and it’s the one we’re most aggressively seeking submissions for.

What’s in a name? At Storm Moon Press, quite a lot. We’ve put a lot of thought into our name and into the names of our imprints. Our names tell readers and authors exactly what each one is about, what we’re seeking, what we’re publishing. Of course, the name is just the beginning, and we can’t wait to see each imprint flourishing with fiction to please whatever mood a reader happens to be in that day!

S.L. Armstrong is the Managing Editor for Storm Moon Press. She is also the co-author of Making Ends Meet and Other Side of Night: Bastian & Riley. S.L. can be found at or on Twitter @_slarmstrong.

Giveaway Opportunity!

This guest post is part of Storm Moon Press’ 3rd Anniversary Blog Tour! Comment on this post or any other post on the blog tour with your e-mail address, and you’ll be entered for a chance to win the Grand Prize of receiving 1 FREE e-book each month of 2013 from that month’s new releases for a total of 12 free e-books! Runners up will receive a $25 gift certificate to their choice of Amazon or All Romance eBooks. For more details and to find out about our 3rd Anniversary, head over to Storm Moon Press’ Official Blog. Thanks for joining us!

Leave a comment


  1. Andys

     /  January 20, 2013

    Congratulations on the anniversary! I didn’t even know about the Thunder Moon imprint. I’m going to go check out those books now. aspeed2 at gmail dot com

  2. Gigi

     /  January 20, 2013

    Please count me in. Thanks!

  3. Cornelia

     /  January 20, 2013

    Please enter me,thank you.

  4. Elle

     /  January 20, 2013

    Please count me in!

    iamcoldflesh at yahoo dot com

  5. Ashley E

     /  January 20, 2013

    I love names, and they often hold a lot of meaning for me. It’s great to hear that so much thought was put into the names for your press. Love the creativity and rhythm you have.


  6. Jess1

     /  January 20, 2013

    Congrats on your anniversary and wishing SMP much success with their new imprint lines.

    strive4bst(At) yahoo(Dot) com

  7. Trix

     /  January 21, 2013

    Really interesting post–never realized each moon has such an identity, just like each imprint of your company!


  8. Very interesting how you came along with the names. I am not pagan nor do I know much of it but have a few friends who are and they do their rituals to find answers. I think it is very similar to the traditions the Native American’s followed. Very spiritual and true to form.
    Congratulations on your third anniversary and wish you many more filled with happiness and success.

    taina1959 at yahoo dot com

  9. Penumbra

     /  January 21, 2013

    Interesting how you came up with your Press name 🙂

    Count me in please, thanks!


  10. Emma

     /  January 21, 2013

    Congratulations! Please count me in as well.


  11. Urbanista

     /  January 21, 2013

    Thanks for the story behind the name. Best wishes for many more years of success!

    brendurbanist at gmail dot com

  12. Seiran

     /  January 22, 2013

    I love the names! Thank you for explaining what they mean.
    dbfield22 at msn dot com

  13. Just love you all at SMP! Congrats and best wishes!

    c.c.williams at cox dot net

  14. Wow, that’s awesome, so much thought into the names. I’ll admit, I was wondering how Storm Moon Press got its name and it’s great to find out the backstory. Thanks for sharing!



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: